ABOUT ME

Hello, I'm your coach

Riki Cribb

Riki is passionate about people being at their best - for wellness and performance. He was interested in the mind from a young age, which led to him completing a degree in Sport and Exercise Psychology from the University of Otago. Riki has been fortunate to work with professional sport teams and athletes from a range of sports, high school aged athletes, business and executive leaders, and everyday people, with the goal of co-creating a personalized plan to master the art of NOW. What he has discovered in his personal journey has laid the foundation for what he does professionally. Riki's experience has left him with no doubt that a deep synergy with the Art of Now is the key to a transformational shift in one’s perspective and reality.

Experience & Education

Riki has worked with over 500 coaching clients in over 20 countries with an audience of 15000 people on social media. He's sold an online course to over 100 members. Developed an E-Book that 1000 people downloaded. He has worked for and with leading brands, including the Brumbies, Otago Rugby, New Zealand Rugby League, The Telegraph, Burnley Football Club and High Performance Sport New Zealand. Riki has 8 years experience teaching Health and Wellness as an International School Teacher in New Zealand, Saudi Arabia, South Korea, Cambodia and Ghana. Additionally, he has worked as a Strength and Conditioning Coach and Fitness Consultant for 5 years.

About Me

“I've worked with and currently work with our team's sport psychologist. Coming across Riki for me is the equivalent of stumbling upon the proverbial missing piece of the puzzle. You can't quantify the importance of the mantra he employs to redirect energy into the moment. He's well ahead of the curve with what he does and it's only a matter of time before the rest of the sporting world catches up and realizes the 'pot of gold' sitting right under their noses. I say realize instead of discover because it's right there in all of us. We simply need to get out of the way and bring to the fore what is already there. In a nutshell that's what he does. You'll pick this up in his energy and passion as soon as you connect with him. If there's anything you invest in let it be this. It will open your eyes all the way to your core.”

– Ratu Tagive
Testimonials

Success stories

“I enjoyed the flow of working with Riki. It felt like I was chatting to a mate I've known for years. Being a pro athlete I've overlooked a lot of the aspects we talked about such as a vision, self-awareness, and perspective - bringing it all home for me.”

– Sean Reidy

“I was amazed with Riki's understanding of what rugby players need to reach their potential. His ideas were very specific to my individual challenges, breaking it down in a way that I was able to relate to - using real-life examples. He provided me with a personalized plan shortly after. Having worked with other sport psychs, I really appreciate his perspective and close understanding of the relevance to rugby and my specialized position. I have no doubt that I will see good longterm benefit working with Riki."

– Chris Heiberg

“Riki creates a safe and open environment in which I felt comfortable exploring things below the surface level that I hadn't previously paid attention to, delving deeper than traditional sport psychologists. I found his coaching very beneficial and feel like I've already gained some mental clarity regarding some of the things I was struggling with. Would highly recommend Riki to anyone willing to explore and challenge themselves regarding mindset. You won't regret it."

– Sam Slade
PhIlosophy

The Art of Now is the connection to, and expression of, your truest inner state. The natural state of unbound presence, peace, power, love and joy. Where the flow of intuition, creativity, and instinct drive performance.